Google Analytics is a tool that allows you to keep track of websites, social networks, and blogs. Likewise, it puts at your disposal preset and customizable reports. It provides information on the traffic that reaches the websites according to the audience, the purchase, the behavior, and the conversions that take place on the website. Digital Piloto is a one-stop solution for all your digital marketing needs.
Google Analytics is the dominant instrument, it provides more data and metrics than all other tools.
Actually, it works on elements as different and relevant as the ones we are going to mention below:
A total number of visits.
Duration of each visit.
The most visited pages.
Traffic sources.
It also exercises on sections such as:
Favorite sections of your users.
Keywords used.
Details of visitor devices. This includes the browsers they use or their mobile operating systems.
How does Google Analytics work?
The free Google Analytics tool collects data using a combination of cookies, browsers, and JavaScript code.
As each of the analytical tools, it works due to a file that is placed in browsers. Cookies are written files that allow a browser to be recognized, among other things. Thus, Google Analytics records the activity of your client from when he arrives until he leaves your website and transforms it into reports including graphs and statistical data so that it is easier to know the evolution.
Google places a file on our devices to track us. This code is produced by means of JavaScript and is the famous code that we must introduce in our website or app.
The tracking code must be placed on each of the pages that we want to measure. As part of a website or app, we can find it in Administrator, Property. In addition, we have the possibility to choose to insert it with Google Tag Manager and start including many Analytics functions in a much easier way.
Either way, all properties must have their own code. That is, you cannot establish a strategy with different websites with the same code.
As the browsers load the Analytics code, you can see how the tool starts working from the real-time reports. These reports are a preview of the rest of the reports, much more detailed, which may take up to 48 hours to complete.
The Final Information Goes Through a Sequence of Phases or Steps:
1. Data collection
Every time the tracking code is uploaded, we are promoting the Google Analytics tool from the web content. We have to bear in mind that this tool does not store or present data about personal data.
2. Information processing
The data must be sorted by users and see how many times these users come. Each piece of information is a field and must be carefully assigned, due to the cookie, to each person in charge.
3. Configuration
Now it's time to see our customization of the "Views" section, the information is organized in database tables that are impossible to alter, something that many people do not know.
4. Generation of reports
As we have already commented previously, Google shows the information from the database in tables ordered in metrics and magnitudes, and that is the part of the tool that we all know.
Aspects that you should not forget if you use Google Analytics
1. Set your Goals
Without having established objectives, it is impossible to measure the effectiveness of any strategy. As we have previously commented, Google Analytics has an infinity of variables, for that reason, it is essential that you establish a sequence of goals. These are going to be the ones that show you the path you should continue. In addition, you have to bear in mind that the goals you choose have to be clear and measurable so that you can control them in the tool, review its results and take the appropriate measures you want.
Google Analytics helps you set those goals. In the admin panel, you can configure them. On the other hand, you will see that they appear divided into 4 large groups: income, purchase, consultation, and interaction that, at the same time, are divided into subcategories.
2. Launch Search Console
Google Search Console, previously known as Google webmasters tool, is a web analytics application that helps you control your website and improve positioning on the web.
Without a doubt, working on SEO is one of the best ways to increase search engine positions, this translates into conversion and sales. Therefore, it is essential that you link it to Google Analytics. For that, you just have to have a Gmail account, register on their page and select the option to attach an HTML tag. You must put this code in the header of your website and that's it.
3. Don't Put Social Networks Aside
Social media is a very valuable asset in your marketing strategy. Obviously, each medium has a sequence of metrics that you can consult, but also, did you know that in Google Analytics you have the possibility to see the reports of your campaigns on social networks, know the traffic, etc.?
We are talking about a pretty powerful choice that you can work with. Think of it as a gigantic possibility to see how social networks help you improve traffic metrics on your website and plan new ways to improve it.
As if that were not enough, you also have the possibility of increasing said data due to the secondary dimensions. If you pay attention, you will have the possibility to know if your social media tactic is working or, on the other hand, you will have to modify said tactic. In addition, you will know which of all your profiles works best and which requires extra help to achieve your goals.
What are the Google Analytics Reports?
We have the possibility of talking about 4 or 5 reports, depending on whether we take into account the Real-Time Report, which is practically a development of the rest of the reports. With a little development code, we have the possibility to go from a beginner installation to a professional one. The Google Analytics reports are as follows:
1. Audience Report
Who has visited our website and what they have used for it is examined. In this way, there is data such as age, sex, language, location, the technology used, a brand of mobile device, etc. Here we will see if we are visited more by desktop, tablet, or mobile devices.
2. Acquisition Report
It informs us of how the visit to our website has developed: if it was through SEO if they already knew our URL if it was through social networks ... As if that were not enough, we have the possibility of investigating how effective the campaigns were an attraction to traffic, by looking closely at your metrics.
3. Behavior Report
Here we see what users do on our page: where they access, where they leave, speed of the place, searches carried out, where they clicked, etc. It is important to try to increase the average time on the page, since the more time the client spends, the easier it will be for them to do the behavior that we want.
4. Conversion Report
The most effective part of the tool: knowing if we are achieving the goals, in which URLs they are obtained, which products are sold the most, etc. It all depends on our objectives, which can range from receiving a form to making purchases in a business or online store.
Who We are
Digital Piloto is a company in Kolkata that offers SEO Services in Kolkata to business owners. We do this by creating the perfect website and working on your search engine rank. For example, we can make sure that you have a social media campaign and create content for you.
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