E-commerce websites are more than just product pages. To make an impact on the number of sales you make, there are a few changes that you should make to your website design.
To increase your e-commerce website's sales, you should consider the following changes:
1. Consistent Page Design
If the visitor is bouncing from one page to another because every page has a different look or feel, then they are likely not making a purchase. The best way to make your website 'bounce friendly', is to familiarise yourself with best practices for e-commerce websites (including recommendations on typography and color schemes) such as those outlined by the Nielsen Norman group.
A consistent design will create a sense of authority in your visitors' minds, which may lead them to trust you more than if they see numerous inconsistencies across your homepage or product pages.
2. Clean Navigation
The best e-commerce websites make it easy to move from one product page to another, without having the visitor scroll down the page or hunt around for the right link. If you have an extensive catalog of products with numerous categories and sub-categories, consider using drop-down menus that will allow your visitors to move seamlessly between pages.
In addition, your navigation links should be consistent across all of your product pages so once a visitor has found what they are looking for on one page (or decides not to buy) then they can quickly navigate their way back home by clicking on any of those links. This is best achieved through the use of breadcrumbs.
3. Transparent Product Information
Changes in styles and trends are always just around the corner. This means that the best practice for e-commerce websites is to have as much product information as possible, displayed 'above-the-fold'.
To get more out of your current site and make it easier to sell related products or accessories, you should consider adding content-rich features like product videos on landing pages.
4. Transparent Pricing Structure
If your prices are too high you will repel potential customers away from making a purchase; if they are too low, then your website may be perceived as risky/unpredictable – not ideal when looking to set up long-term relationships with clients. To avoid falling into either of these traps make sure that the prices of your products
5. A Selection of High-Quality Images
A picture says a thousand words (or more accurately, it evokes emotional responses in the viewer) and that is why you should never underestimate the importance of having great photos on your e-commerce website. In fact, for best results, you should include as many large clear images as possible on each product page. Include an average size image (so visitors can see how big or small something will be) along with both close-up details and photos showing off the details of your product's best features (for example, if you have earrings then show them off in both ears).
6. Effective Buttons
The best e-commerce websites tend to have two types of buttons (call to action buttons):
A. 'Find Out More' buttons
This type of button will send the visitor away from the product page, and towards additional content where they will be able to find more information about your products. This could be in the form of blogs posts or articles that give a better idea of how best to use your product, answers to questions, or troubleshooting guides for example.
B. Checkout Now Buttons
If you are using an online checkout system like Paypal or Woocommerce then having links that take visitors directly through to check out is extremely important. Having a large 'Buy Now' type button on every product page is essential otherwise visitors will be unlikely to continue their journeys towards purchase.
8. Don't Forget about mobile users!
A fast-loading website isn't just important for usability (although it does make a big difference to how easy the site is to use) but it also affects your SEO and conversion rates too.
Web pages that load within 3 seconds will convert twice as many visitors into buyers than those with slower load times (7+ seconds). To achieve best practice put some effort into making sure that you don't have unnecessary JavaScript files which can slow down your loading times, and ensure that any photos or graphics are served from faster servers rather than uploading large image files onto your hosting services first.
8. Don't forget about Mobile Users!
Mobile internet usage has well-outstripped desktop online usage globally now... So if you're not catering to this growing market, you're missing out on a lot of potential buyers. To make sure that your e-commerce website design works best for mobile users, consider using responsive web design and CSS media queries to best suit the device being used.
9. Add a Blog
If your website has an open layout with a lot of white space, then you should consider adding a blog or news section so that customers are kept up to date on any new products you add to your collection along with best practices for using them and any other related content that may be relevant (for example, you could include tips on how best to promote products via social media). This area can also provide additional online marketing opportunities as well as lead generation tools/opportunities with the help of Digital Marketing Agency in Dubai (form-based email signups for newsletters, articles, etc.).
10. Make it Easy to Contact You!
This is more important now than ever before. Your potential customer needs to know that you will be available to quickly answer any questions they may have. The best way to do this is by including multiple contact points on your website (for example, include a contact form and phone number as well as a Twitter account – use of social media is growing rapidly) so that customers can get in touch with you via the best medium for them.
Conclusion:
It doesn't matter how amazing your product is if you can't show it off. If you want to stay competitive in the e-commerce industry, several changes should be made to any website looking to generate more sales and traffic. We've compiled this list of 10 must-dos for creating an effective online store so take some time with these tips before launching into marketing or SEO strategies (SEO Service Provider in Kolkata). Which one will you try first?
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