If you're like most business owners or marketing managers, you're probably always looking for ways to improve your website's SEO. After all, good SEO is essential if you want to attract more visitors to your site and improve your search engine rankings. However, with so many different aspects of SEO Agency USA to focus on, it can be easy to overlook some of the basics.
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Here are 8 SEO tasks that you're probably ignoring (but shouldn't be):
Fix broken links.
Nothing frustrates users more than clicking on a link and finding that it leads to a dead end. Not only is this bad for the user experience, but it also signals to search engines that your website is full of outdated content. So take a few minutes every week to check for broken links and fix them as soon as possible.
Ensure your keyword density is appropriate.
It's important to use relevant keywords throughout your website content, but there's such a thing as using too many keywords (a practice known as "keyword stuffing"). This not only makes your content difficult to read, but it can also result in search engine penalties. Aim for a keyword density of around 1-2%, and you should be in the clear.
Image alt text should be used.
Whenever you upload an image to your website, make sure to include alt text. This is simply text that describes the image, and it's useful for both users and search engines. Users with visual impairments will appreciate the alt text because it helps them understand what the image is meant to represent, while search engines use it to index images and determine their relevancy.
Embrace internal linking.
Internal linking - linking from one page on your website to another - is often overlooked but it's quite important. Not only does it help users navigate your site more easily, but it also tells search engines which pages on your site are most important. So don't be afraid to link liberally! Just make sure that the links make sense in the context of the article or page they're appearing on.
Cater to search intent.
When people use search engines, they generally fall into one of four categories: navigational (they know exactly what they're looking for and just want a quick way to find it), informational (they're looking for facts or details about a particular topic), transactional (they want to buy something), or local (they're looking for businesses or services in their area). As a general rule, you should try to cater to all four types of searches when creating content for your website.
Apply header tags correctly
Header tags - H1, H2, H3, etc.—are used to structure content on a webpage., They give hierarchy to the page and make it easier for users (and search engines), to skim through and find the most relevant information. Most CMSs will do this automatically but if you're coding your website, make sure you're using header tags correctly.
Create SEO-friendly URLs
Whenever possible, create URLs that are short, descriptive, and easy, to read.. including relevant keywords can also help with ranking, but beware of keyword stuffing here as well.
Refresh dated content.
One final task that's often ignored is refreshing dated content. Whether it's an out-of-date blog post or an outdated product description, keeping your content up-to-date is crucial if you want people, to keep coming back.
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Not sure where to start? Try conducting an audit of all your site's existing content, then prioritize which pieces need attention first, stays up-to-date is crucial if you want people. Starts with knowing what needs attention. which can be easily done with an audit.
Conclusion
Keeping up with all the different aspects of SEO Agency USA can feel like a full-time job - and in many cases, it is! However, by making sure you're not ignoring any of the basics, you can help ensure that your website has a strong foundation upon which to build.
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